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Quelques mots du designer Naoki Mizuno qui nous devoile l’essence de son concept.
First of all, how did “vetement” become “saintvetement”?
Looking back at my career, in my twenties, I was designing clothes for the working class, in other words uniforms. At that time, I devoted myself to the beauty in our everyday lives and the beauty of collectivity. I was swept away by the beauty of clothes that prioritized function, the traditional and minimal approaches, which are the very basics of designing fashion. Then my aesthetic senses became more decorative and soon wanted to create a store that was more semi-couture. It was a time when mass-production in East Asia was becoming standardized, but I could never feel at ease because I realized that I wanted to design clothes that were more personal, and that is how “vetement” started. However, due to my incompetence, problems surfaced in all sorts of areas that could not be solved, and left me no choice but to quit.”
Lire la suite sur son site:
http://www.saintvetement.com/brandprofile.html
∗ Classé dans See You Soon ∗ commentaire.
